Does Thrive Market Accept WIC?
Learn whether Thrive Market accepts WIC for online purchases and delivery, and the requirements for using your benefits on the platform.
Steve Austin
Updated on:
Feb 3, 2026
Published on:
Jan 29, 2026
Does Thrive Market Accept WIC?
Learn whether Thrive Market accepts WIC for online purchases and delivery, and the requirements for using your benefits on the platform.
Steve Austin
Updated on:
Feb 3, 2026
Published on:
Jan 29, 2026
Does Thrive Market Accept WIC?
Learn whether Thrive Market accepts WIC for online purchases and delivery, and the requirements for using your benefits on the platform.
Steve Austin
Updated on:
Feb 3, 2026
Published on:
Jan 29, 2026
Does Thrive Market Accept WIC?
Learn whether Thrive Market accepts WIC for online purchases and delivery, and the requirements for using your benefits on the platform.
Steve Austin
Updated on:
Feb 3, 2026
Published on:
Jan 29, 2026
Does Thrive Market Accept WIC?
Learn whether Thrive Market accepts WIC for online purchases and delivery, and the requirements for using your benefits on the platform.
Steve Austin
Updated on:
Feb 3, 2026
Published on:
Jan 29, 2026
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Thrive Market does not accept WIC benefits. As it is not a WIC-approved vendor, you must use your benefits at authorized retailers. This news may be disappointing for WIC participants hoping to shop at the online-only grocery store.
Why Thrive Market Doesn't Accept WIC?
Thrive Market's business model is a primary reason it doesn't participate in the WIC program. As an online-only, membership-based store, it faces challenges with federal regulations that have been slow to approve online retailers. Its curated inventory of specialty goods may also not align with WIC's strict requirements for specific product sizes and brands.
Becoming a WIC-authorized vendor involves meeting specific state requirements. Retailers must stock designated brands and sizes, integrate with eWIC payment systems, and train staff on program rules. Thrive Market’s online-only platform is not structured to easily meet these regulations, which are primarily designed for brick-and-mortar stores.
Does Thrive Market Accept Other Benefits?
While Thrive Market doesn't accept WIC, it does accept other forms of payment assistance. It was the first online-only retailer in the U.S. to accept SNAP EBT nationwide. About 70% of its products are eligible for purchase with SNAP. EBT cardholders also qualify for a free one-year membership through the Thrive Gives program.
Download Benny app to save on groceries
Get coupons from your favorite brands
Earn 1-3% cash back on SNAP and track your EBT balance
Get 1% cash back with the Benny Visa card and build your credit score
Download the app
How to Find WIC-Authorized Stores Near You
Even though Thrive Market doesn't accept WIC, many retailers accept WIC and may offer similar products to what you'd find at Thrive Market, including:
Walmart
Target
Kroger
Safeway/Albertsons
H-E-B
Publix
Meijer
Because the WIC program is administered at the state level, each store location must be individually authorized to accept benefits. Hence, you should always verify the WIC participation of an individual store.
Here are the methods to do this:
Check Your State's WIC Store Locator: Most states maintain an official list of authorized vendors. Look yours up on your state WIC agency's website or through the USDA's WIC state directory.
Contact your local WIC office: If your state does not have a public list of authorized vendors or it's not easily searchable, contacting your local office is another option. You can find the right WIC phone number to clarify state-specific rules and eligible stores.
Call the Store Directly: Before visiting any store, call to confirm they accept WIC and ask about checkout procedures.
Download Benny & Earn Cash Back on Groceries
If you're looking for more ways to stretch your grocery budget, especially if you also receive SNAP benefits, check out Benny. Benny is a free app that helps you save on groceries at stores like Walmart, Walgreens, Aldi, and Trader Joe's. With Benny, you can:
Get coupons for your favorite brands: Access exclusive food coupons for hundreds of products.
Earn 1–3% cash back on SNAP purchases and track your EBT balance: If you're a SNAP recipient, use Benny to check your EBT balance and earn cash back on SNAP-eligible items at stores you already shop.
Get 1% cash back on everyday purchases with the Benny Visa card: Earn rewards beyond SNAP while building your credit over time.
Download Benny to start saving on your next shopping trip.
SHARE
Thrive Market does not accept WIC benefits. As it is not a WIC-approved vendor, you must use your benefits at authorized retailers. This news may be disappointing for WIC participants hoping to shop at the online-only grocery store.
Why Thrive Market Doesn't Accept WIC?
Thrive Market's business model is a primary reason it doesn't participate in the WIC program. As an online-only, membership-based store, it faces challenges with federal regulations that have been slow to approve online retailers. Its curated inventory of specialty goods may also not align with WIC's strict requirements for specific product sizes and brands.
Becoming a WIC-authorized vendor involves meeting specific state requirements. Retailers must stock designated brands and sizes, integrate with eWIC payment systems, and train staff on program rules. Thrive Market’s online-only platform is not structured to easily meet these regulations, which are primarily designed for brick-and-mortar stores.
Does Thrive Market Accept Other Benefits?
While Thrive Market doesn't accept WIC, it does accept other forms of payment assistance. It was the first online-only retailer in the U.S. to accept SNAP EBT nationwide. About 70% of its products are eligible for purchase with SNAP. EBT cardholders also qualify for a free one-year membership through the Thrive Gives program.
Download Benny app to save on groceries
Get coupons from your favorite brands
Earn 1-3% cash back on SNAP and track your EBT balance
Get 1% cash back with the Benny Visa card and build your credit score
Download the app
How to Find WIC-Authorized Stores Near You
Even though Thrive Market doesn't accept WIC, many retailers accept WIC and may offer similar products to what you'd find at Thrive Market, including:
Walmart
Target
Kroger
Safeway/Albertsons
H-E-B
Publix
Meijer
Because the WIC program is administered at the state level, each store location must be individually authorized to accept benefits. Hence, you should always verify the WIC participation of an individual store.
Here are the methods to do this:
Check Your State's WIC Store Locator: Most states maintain an official list of authorized vendors. Look yours up on your state WIC agency's website or through the USDA's WIC state directory.
Contact your local WIC office: If your state does not have a public list of authorized vendors or it's not easily searchable, contacting your local office is another option. You can find the right WIC phone number to clarify state-specific rules and eligible stores.
Call the Store Directly: Before visiting any store, call to confirm they accept WIC and ask about checkout procedures.
Download Benny & Earn Cash Back on Groceries
If you're looking for more ways to stretch your grocery budget, especially if you also receive SNAP benefits, check out Benny. Benny is a free app that helps you save on groceries at stores like Walmart, Walgreens, Aldi, and Trader Joe's. With Benny, you can:
Get coupons for your favorite brands: Access exclusive food coupons for hundreds of products.
Earn 1–3% cash back on SNAP purchases and track your EBT balance: If you're a SNAP recipient, use Benny to check your EBT balance and earn cash back on SNAP-eligible items at stores you already shop.
Get 1% cash back on everyday purchases with the Benny Visa card: Earn rewards beyond SNAP while building your credit over time.
Download Benny to start saving on your next shopping trip.
SHARE
Thrive Market does not accept WIC benefits. As it is not a WIC-approved vendor, you must use your benefits at authorized retailers. This news may be disappointing for WIC participants hoping to shop at the online-only grocery store.
Why Thrive Market Doesn't Accept WIC?
Thrive Market's business model is a primary reason it doesn't participate in the WIC program. As an online-only, membership-based store, it faces challenges with federal regulations that have been slow to approve online retailers. Its curated inventory of specialty goods may also not align with WIC's strict requirements for specific product sizes and brands.
Becoming a WIC-authorized vendor involves meeting specific state requirements. Retailers must stock designated brands and sizes, integrate with eWIC payment systems, and train staff on program rules. Thrive Market’s online-only platform is not structured to easily meet these regulations, which are primarily designed for brick-and-mortar stores.
Does Thrive Market Accept Other Benefits?
While Thrive Market doesn't accept WIC, it does accept other forms of payment assistance. It was the first online-only retailer in the U.S. to accept SNAP EBT nationwide. About 70% of its products are eligible for purchase with SNAP. EBT cardholders also qualify for a free one-year membership through the Thrive Gives program.
Download Benny app to save on groceries
Get coupons from your favorite brands
Earn 1-3% cash back on SNAP and track your EBT balance
Get 1% cash back with the Benny Visa card and build your credit score
Download the app
How to Find WIC-Authorized Stores Near You
Even though Thrive Market doesn't accept WIC, many retailers accept WIC and may offer similar products to what you'd find at Thrive Market, including:
Walmart
Target
Kroger
Safeway/Albertsons
H-E-B
Publix
Meijer
Because the WIC program is administered at the state level, each store location must be individually authorized to accept benefits. Hence, you should always verify the WIC participation of an individual store.
Here are the methods to do this:
Check Your State's WIC Store Locator: Most states maintain an official list of authorized vendors. Look yours up on your state WIC agency's website or through the USDA's WIC state directory.
Contact your local WIC office: If your state does not have a public list of authorized vendors or it's not easily searchable, contacting your local office is another option. You can find the right WIC phone number to clarify state-specific rules and eligible stores.
Call the Store Directly: Before visiting any store, call to confirm they accept WIC and ask about checkout procedures.
Download Benny & Earn Cash Back on Groceries
If you're looking for more ways to stretch your grocery budget, especially if you also receive SNAP benefits, check out Benny. Benny is a free app that helps you save on groceries at stores like Walmart, Walgreens, Aldi, and Trader Joe's. With Benny, you can:
Get coupons for your favorite brands: Access exclusive food coupons for hundreds of products.
Earn 1–3% cash back on SNAP purchases and track your EBT balance: If you're a SNAP recipient, use Benny to check your EBT balance and earn cash back on SNAP-eligible items at stores you already shop.
Get 1% cash back on everyday purchases with the Benny Visa card: Earn rewards beyond SNAP while building your credit over time.
Download Benny to start saving on your next shopping trip.
SHARE
Thrive Market does not accept WIC benefits. As it is not a WIC-approved vendor, you must use your benefits at authorized retailers. This news may be disappointing for WIC participants hoping to shop at the online-only grocery store.
Why Thrive Market Doesn't Accept WIC?
Thrive Market's business model is a primary reason it doesn't participate in the WIC program. As an online-only, membership-based store, it faces challenges with federal regulations that have been slow to approve online retailers. Its curated inventory of specialty goods may also not align with WIC's strict requirements for specific product sizes and brands.
Becoming a WIC-authorized vendor involves meeting specific state requirements. Retailers must stock designated brands and sizes, integrate with eWIC payment systems, and train staff on program rules. Thrive Market’s online-only platform is not structured to easily meet these regulations, which are primarily designed for brick-and-mortar stores.
Does Thrive Market Accept Other Benefits?
While Thrive Market doesn't accept WIC, it does accept other forms of payment assistance. It was the first online-only retailer in the U.S. to accept SNAP EBT nationwide. About 70% of its products are eligible for purchase with SNAP. EBT cardholders also qualify for a free one-year membership through the Thrive Gives program.
Download Benny app to save on groceries
Get coupons from your favorite brands
Earn 1-3% cash back on SNAP and track your EBT balance
Get 1% cash back with the Benny Visa card and build your credit score
Download the app
How to Find WIC-Authorized Stores Near You
Even though Thrive Market doesn't accept WIC, many retailers accept WIC and may offer similar products to what you'd find at Thrive Market, including:
Walmart
Target
Kroger
Safeway/Albertsons
H-E-B
Publix
Meijer
Because the WIC program is administered at the state level, each store location must be individually authorized to accept benefits. Hence, you should always verify the WIC participation of an individual store.
Here are the methods to do this:
Check Your State's WIC Store Locator: Most states maintain an official list of authorized vendors. Look yours up on your state WIC agency's website or through the USDA's WIC state directory.
Contact your local WIC office: If your state does not have a public list of authorized vendors or it's not easily searchable, contacting your local office is another option. You can find the right WIC phone number to clarify state-specific rules and eligible stores.
Call the Store Directly: Before visiting any store, call to confirm they accept WIC and ask about checkout procedures.
Download Benny & Earn Cash Back on Groceries
If you're looking for more ways to stretch your grocery budget, especially if you also receive SNAP benefits, check out Benny. Benny is a free app that helps you save on groceries at stores like Walmart, Walgreens, Aldi, and Trader Joe's. With Benny, you can:
Get coupons for your favorite brands: Access exclusive food coupons for hundreds of products.
Earn 1–3% cash back on SNAP purchases and track your EBT balance: If you're a SNAP recipient, use Benny to check your EBT balance and earn cash back on SNAP-eligible items at stores you already shop.
Get 1% cash back on everyday purchases with the Benny Visa card: Earn rewards beyond SNAP while building your credit over time.
Download Benny to start saving on your next shopping trip.
SHARE
Thrive Market does not accept WIC benefits. As it is not a WIC-approved vendor, you must use your benefits at authorized retailers. This news may be disappointing for WIC participants hoping to shop at the online-only grocery store.
Why Thrive Market Doesn't Accept WIC?
Thrive Market's business model is a primary reason it doesn't participate in the WIC program. As an online-only, membership-based store, it faces challenges with federal regulations that have been slow to approve online retailers. Its curated inventory of specialty goods may also not align with WIC's strict requirements for specific product sizes and brands.
Becoming a WIC-authorized vendor involves meeting specific state requirements. Retailers must stock designated brands and sizes, integrate with eWIC payment systems, and train staff on program rules. Thrive Market’s online-only platform is not structured to easily meet these regulations, which are primarily designed for brick-and-mortar stores.
Does Thrive Market Accept Other Benefits?
While Thrive Market doesn't accept WIC, it does accept other forms of payment assistance. It was the first online-only retailer in the U.S. to accept SNAP EBT nationwide. About 70% of its products are eligible for purchase with SNAP. EBT cardholders also qualify for a free one-year membership through the Thrive Gives program.
Download Benny app to save on groceries
Get coupons from your favorite brands
Earn 1-3% cash back on SNAP and track your EBT balance
Get 1% cash back with the Benny Visa card and build your credit score
Download the app
How to Find WIC-Authorized Stores Near You
Even though Thrive Market doesn't accept WIC, many retailers accept WIC and may offer similar products to what you'd find at Thrive Market, including:
Walmart
Target
Kroger
Safeway/Albertsons
H-E-B
Publix
Meijer
Because the WIC program is administered at the state level, each store location must be individually authorized to accept benefits. Hence, you should always verify the WIC participation of an individual store.
Here are the methods to do this:
Check Your State's WIC Store Locator: Most states maintain an official list of authorized vendors. Look yours up on your state WIC agency's website or through the USDA's WIC state directory.
Contact your local WIC office: If your state does not have a public list of authorized vendors or it's not easily searchable, contacting your local office is another option. You can find the right WIC phone number to clarify state-specific rules and eligible stores.
Call the Store Directly: Before visiting any store, call to confirm they accept WIC and ask about checkout procedures.
Download Benny & Earn Cash Back on Groceries
If you're looking for more ways to stretch your grocery budget, especially if you also receive SNAP benefits, check out Benny. Benny is a free app that helps you save on groceries at stores like Walmart, Walgreens, Aldi, and Trader Joe's. With Benny, you can:
Get coupons for your favorite brands: Access exclusive food coupons for hundreds of products.
Earn 1–3% cash back on SNAP purchases and track your EBT balance: If you're a SNAP recipient, use Benny to check your EBT balance and earn cash back on SNAP-eligible items at stores you already shop.
Get 1% cash back on everyday purchases with the Benny Visa card: Earn rewards beyond SNAP while building your credit over time.
Download Benny to start saving on your next shopping trip.
