Yes, Target accepts WIC at many of its U.S. locations, though acceptance varies by state and individual store.

If you are a WIC participant, this guide covers how to verify acceptance at your local store, what your shopping options are, and which WIC-eligible items you can typically find.

Does Target Accept WIC?

Target accepts WIC at participating stores. Because the WIC program is administered at the state level, acceptance depends on whether a specific store is authorized. Not all Target locations are enrolled in the program, so it is important to confirm participation before you shop at a particular store.

Most states now issue eWIC cards, which streamline the checkout process. These electronic benefit transfer cards work just like a debit card at the register. You simply swipe your card and enter your PIN. The system automatically deducts the cost of eligible items from your WIC benefits.

Does Target accept WIC for online orders?

Currently, WIC benefits must be used for in-store purchases at Target. The company does not accept WIC payments for online orders, Drive Up, curbside pickup, or same-day delivery services. While you can add your eWIC card to your Target app account as a payment method, it can only be used for transactions inside a participating store.

Why Some Target Locations Accept WIC and Others Don't

Several factors determine whether a specific Target store can accept WIC payments. The decision involves state agencies, store logistics, and specific program requirements.

State-Level Administration

The WIC program is federally funded, but each state administers it independently. This means every state maintains its own list of authorized vendors. A Target in one state may be approved to accept WIC benefits, while a store just across the state line may not be part of the program.

Store Authorization Requirements

To become a WIC vendor, a store must apply to its state agency and meet several requirements. These often include stocking minimum quantities of approved foods and using eWIC-compatible payment systems. Some Target locations may not pursue authorization or may not meet these specific standards, preventing them from participating.

Store Format and Size

A store’s layout and size can also affect its WIC eligibility. Smaller-format locations, such as Target Express stores, may lack the necessary shelf space to stock the full range of WIC-required inventory. As a result, these smaller stores often do not qualify for the program, as a spokesperson noted.

Changing Authorization Status

A store’s WIC authorization is not always permanent. A location can gain or lose its status based on compliance reviews or changes in store operations. Because a store’s participation can change, it is always a good idea to confirm its current WIC status before you head out to shop.