Yes, Rouses accepts WIC at many of its locations, though acceptance varies by state and individual store.

This guide covers how to verify acceptance at your local Rouses, what shopping options are available, and which WIC-eligible items you can typically find.

Does Rouses Accept WIC?

Rouses Markets accepts WIC at participating locations in Louisiana, Mississippi, and Alabama. Since the WIC program is administered by each state, individual stores must be authorized to accept benefits. This means not all Rouses locations are guaranteed to participate, making it important to confirm acceptance before shopping.

Most states now provide benefits on eWIC cards, which simplify the checkout process. At Rouses, these cards function like a debit card. You swipe the card at the register and enter your PIN. The cost of eligible WIC items is then automatically deducted from your account balance.

Does Rouses accept WIC for online orders?

Rouses does not currently accept WIC benefits for online orders, curbside pickup, or delivery. All WIC transactions must be completed in-store. When you are ready to pay, you will need to go to a checkout lane to swipe your eWIC card and enter your PIN. Any non-WIC items must be paid for in a separate transaction.

Why Some Rouses Locations Accept WIC and Others Don't

Several factors determine whether a specific Rouses Market can accept WIC. The decision involves state-level rules, store-specific qualifications, and even the physical size of the location.

State-by-State Administration

The WIC program is federally funded, but each state administers it independently. This means states manage their own lists of authorized vendors. As a result, a Rouses in one state may accept WIC benefits while a location just across the state line may not be authorized to do so.

Store Authorization Process

To accept WIC, a store must apply to its state agency and meet several requirements. These include stocking minimum quantities of approved foods, maintaining an eWIC-compatible payment system, and training staff on WIC transactions. Some Rouses locations may not pursue authorization or may not currently meet all the necessary standards.

Store Format and Size

The store’s format can also play a role. Smaller Rouses locations, such as express or neighborhood market concepts, might lack the required shelf space to stock all WIC-approved inventory. Without the ability to carry the minimum required items, these smaller stores may not qualify for authorization from the state agency.

Changing Authorization Status

A store’s authorization status is not always permanent. A Rouses location could gain or lose its ability to accept WIC based on compliance reviews or changes in store operations. Because a store's status can change, it is always a good idea to confirm its current participation before you plan a shopping trip.