Yes, H-E-B accepts WIC at many of its U.S. locations, though acceptance varies by state and individual store.

If you're a WIC participant wondering whether you can use your benefits at your local H-E-B, this guide covers how to verify acceptance, what shopping options are available, and which WIC-eligible items you can typically find.

Does H-E-B Accept WIC?

H-E-B accepts WIC benefits at its participating stores. Because the WIC program is administered at the state level, each store must be individually authorized to accept benefits. This means not all H-E-B locations may be part of the program, so it is important to verify acceptance for your specific store.

Most states now issue eWIC cards, which simplify the checkout process. At H-E-B, these cards function like a debit card. You swipe the card at the register and enter your PIN. The cost of all your approved WIC items is then automatically deducted from your benefits balance.

Does H-E-B accept WIC for online orders?

While H-E-B offers online ordering and curbside pickup through its website and the H-E-B app, WIC benefits are not accepted for these services. All WIC transactions must be completed in-store. You can use the app to build a shopping list, but you will need to go inside the store to pay for your WIC-approved groceries with your card.

Why Some H-E-B Locations Accept WIC and Others Don't

Several factors determine whether a specific H-E-B location accepts WIC. The authorization process is managed at the state level, which can lead to differences from one store to another.

State-Level Administration

The WIC program receives federal funding but is administered by individual states. Each state agency maintains its own list of authorized grocery vendors. This is why an H-E-B in Texas might accept WIC benefits, while a store in another state may not be part of the program.

Store Authorization Process

To accept WIC, a store must apply to its state agency and meet several requirements. These include stocking minimum quantities of approved foods, using eWIC-compatible payment systems, and training staff on WIC transactions. Some locations may not pursue authorization or fail to meet the standards required for participation.

Store Format and Size

The format of the store can also be a factor. Smaller H-E-B locations, such as an H-E-B Express, may not have enough shelf space to carry the full range of WIC-required inventory. As a result, these smaller format stores might not qualify for authorization under state guidelines.

Changing Authorization Status

A store’s authorization status is not always permanent. A location can gain or lose its ability to accept WIC benefits based on compliance and other factors. Because this status can change, it is always a good idea to confirm your local store’s current participation before you head out to shop.