Yes, Foodtown accepts WIC at many of its U.S. locations, though acceptance varies by state and individual store.

If you are a WIC participant, this guide covers how to verify acceptance at your local store, what your shopping options are, and which WIC-eligible items you can typically find.

Does Foodtown Accept WIC?

Foodtown accepts WIC benefits at participating stores across New York, New Jersey, and Pennsylvania. Because the WIC program is administered by each state, individual stores must be authorized to accept benefits. Since Foodtown locations are independently owned, not all of them participate, so it is important to verify acceptance before you shop.

Most states have transitioned to eWIC cards, which simplify the checkout process at authorized Foodtown stores. These electronic benefit cards function like a debit card. When you are ready to pay, you swipe the card and enter your PIN. The card automatically covers the cost of all eligible WIC items in your transaction.

Does Foodtown accept WIC for online orders?

While some Foodtown locations offer online ordering for delivery or curbside pickup, you cannot use WIC benefits for these purchases. WIC transactions must be completed in-store at the register. Any WIC-eligible items bought through Foodtown's online platform will require a different payment method, as benefits are not integrated with their online or app-based ordering systems.

Why Some Foodtown Locations Accept WIC and Others Don't

Several factors determine whether a specific Foodtown store accepts WIC. Since each location is independently owned and operated, authorization is not guaranteed across the board and can vary based on state rules, store policies, and inventory.

State-by-State Administration

The WIC program receives federal funding but is managed at the state level. Each state maintains its own list of authorized grocery vendors. Consequently, a Foodtown in New Jersey might be approved to accept WIC benefits, while a store just across the border in Pennsylvania may not have the same authorization.

Store Application and Requirements

To become an authorized vendor, a store must apply to its state's WIC agency and meet strict criteria. This includes stocking minimum amounts of approved foods, using eWIC-compatible payment systems, and providing staff training. Some Foodtown locations may not pursue authorization or may not meet these specific operational standards.

Impact of Store Format

The format and size of a store can also play a role. Smaller Foodtown locations, such as urban express markets, may not have enough shelf space to carry the required variety and quantity of WIC-approved items. This lack of inventory capacity can prevent them from qualifying for the program.

Changes in Authorization Status

A store's authorization is not permanent and can change over time. A location might gain WIC approval or lose it based on compliance reviews or changes in ownership. For this reason, it is always a good idea to confirm a store's current participation status before you go shopping.